Hey crafters, artists and product businesses – How was 2016 Christmas season for you? Were you disappointed by craft fairs and markets? Less sales than expected? Felt disappointed and demotivated by long days without real returns? Did you become so focused on surviving and breaking even?
The season was hard and a challenge for many and yet, most will sign up to markets and fairs this year as it feels like that is what you’re supposed to do, repeating the process. With the abundance of fairs and markets out there, it’s difficult to choose which markets and fairs are right for you and your business.
Or are you a new business and not sure how to approach markets and craft fairs and want advice from others with more experience……
Join the Culture Vulture for an evening of reflection – we’ll be collectively sharing experiences, identifying the key issues facing traders, how to identify the right markets, brain storming possible solutions with new ideas and uniting together to ensure positive change.
We will be exploring the importance of critical reflection of experiences, how to transform a “failure” or challenging experience into a positive, there will be some of the regions well known crafters and product businesses as guest speakers, alongside collective discussion and activities and networking.
Let’s combine our knowledge and experience.
Let’s collaborate and form new ideas and positive change.
Let’s conspire and make Christmas season 2017 a smasher!
Hollie Ellis – Outside of running a very successful graphic design business, she also runs ‘Wor Brand’ celebrating Geordie sayings and words with geordie gifts that put a smile on your face. Hollie has a wide range of mugs, coasters, greetings cards and more.
Hollie will be sharing her business story and her honest experiences selling at markets and craft fairs, the challenges she faced in 2016, how she took her experiences and evolved the business and sales channels. She will also be sharing her plans for Wor Brand in 2017……
Ann English – a creative consultant and visual merchandiser, Ann works with businesses to create intrigue to attract the attention of your target audience and generate an interest in your brand, products and services. She regularly works with market traders, pop up shops and trade fair exhibition stands to develop their visuals and displays.
Ann will be sharing with you an introduction to the art of visual merchandising; a silent sales technique that communicates your brand effectively whilst attracting attention and generating sales. She will be sharing some top tips and hints and also using case studies to demonstrate key visual merchandising principles.
Freddie Matthews – from Hanging by a Fred! She’ll be sharing her business story, her products, her experience selling at the Quayside market (and many other markets!), Not on the Highstreet and being a part of the Entrepreneurial Spark programme in Newcastle…..
Freddie has recently snapped up several new selling opportunities including being a part of a subscription box and stockists…..can’t wait to hear more about her plans for 2017 and beyond!
Helen Borthwith – ‘experience creator’ from Time and Tide events. Helen specialises in specialist events in unusual venues; they invade Castles throw sponges at Clergy run amok in museums, with costumes, heritage crafts, market stalls, foodies & entertainment.
Helen will be sharing her events experience, the bespoke nature of her events and of course, is on the look-out for new traders and creative pop-ups for her 2017 events.
Lesley McNish – creative behind Loveartnortheast; a growing collective of local artists, designers & crafters who get together to sell and exhibit their work at organised markets such a Arts Steamer at Central Station, Art fest at monument, Jesmond Arts festival and The Arts Market at Grainger to name a few.
She will be sharing her experience and knowledge during an informal talk and will be joining in for the discussion. She will also be revealing new market plans and opportunities she is working on for 2017…..exciting!
Brittany Coxon – the creative behind Make & Mend market is joining us for the collective discussion element of the evening.
Make & Mend is Newcastle’s longest running independent market. Local makers, artists and designers with unique, handmade and recycled creation are showcased and sell at her markets.
Speakers will be announced gradually on the page and tickets will go on sale shortly!