On 21st September we’ll be back in the Star and Shadow cinema with a rather special market, full of workshops and activities to get you inspired for a crafty Autumn. The first one we’d like to tell you about is a fantastic collaborative project, making a giant fabric map for Northumberland National Park.
NNP Authority has commissioned Clare Satow and Clare Armstrong to make a fabric based map of the National Park area, involving people and groups across Northumberland (rural) and Tyneside (urban). The map projection has been done by Clare Satow, with illustrative and site specific contributions coming from group activities during the past year.
The map (size 2.5 x1.5m) covers an area from the Scottish border in the North, down to Hadrian’s Wall in the South, and is 80% complete.
The work still to do mainly involves adding textures to the different terrains and major landscape features such as Redesdale (and other smaller) forests, moorland, the dark skies over Kielder.
Participation on this “worker bee” stage is very welcome, and absolutely FREE!
Your name will appear on any supporting information that accompanies the map on it’s future journey.
All the necessary kit will be supplied, along with any instruction on the stitching involved.
My first market day back in June 2011 was a bit haphazard. I turned up with my stock and very little to display it on. Luckily I managed to bring a float, pen and notebook. I ended up borrowing scissors, paper-clips and many more items over the next few markets, each time I’d add the offending item to my market day kit upon returning home. Since then my market kit has grown and I’m happy to loan out the odd bit of blu-tac or carrier bag to our stallholders. While we can’t possibly plan for everything, it’s very handy to have a stash of useful bits and bobs with you. Some things are more essential than others, some are just kind of nice.
Here are the items that I always have and always need, every market, without fail.
Your first sale of the day will almost certainly be paid in notes, make sure you have enough change to last a few £20 notes. Lots of coins, lots of £5 notes. The smallest float you can get away with is probably £40 but you’ll learn what works with your price points as you do more markets.
The universal display tool. Blu-tac can be used for signage, propping up products, placing posters and sticking down items on those windy days.
This is especially important if you don’t know the area. The last thing you need is hunger when you’re trying to be sociable. Bring dry snacks, stuff that won’t spoil stuffed in the bottom of your bag.
At least a bottle of water, at best a large flask of tea. When you’re at the market all day those pennies can add up, specially if you drink as much tea as I do.
You’ve made your first sale, it’s raining outside so the customer asks for a bag. This will happen. If you’re selling anything large or breakable be sure to bring plenty of tissue paper or bubble wrap too. And sticky tape, you’ll need it.
Your display is what makes your stall different, what makes it stand out and attract your customers. The type of display you use will be completely different from anybody else’s but everybody needs price labels or tags, stands or baskets and a table cloth. People don’t like to ask what price things are, so make sure everything is clearly labelled. Other essential items for your display are a banner or sign telling customers who you are and business cards telling them how to find you and more of your work. The easier it is to remember you the more friends they’ll tell and return trips they’ll make.
A notebook and pen for writing down sales and custom order details are the basics. Make sure you bring spare pens, both for recording sales and for making extra signage and price labels. I always carry a regular black pen, a pencil, coloured pens and a chunky marker. I also use these for drawing during quiet moments. Scissors, paperclips, string, bulldog clips and safety pins are useful for display based emergencies too. Do your tired, early morning brain a favour and bring a calculator too – even if you’re good at maths it’s useful to have a way of double checking those figures.
Public Liability Documentation
Many markets, like the Make and Mend, require it’s stallholders to have Public Liability Insurance (usually for up to £5million). Make sure that you bring your documents along on the day, you never know when the market inspector might need to see them. If you’re unsure what public liability is and how to get it then you should read our post on it, About Public Liability.
Always think about your own comfort at markets, after all if you’re grumpy or tired it’ll show and can put folks off talking to you. A little comfort kit of tissues, hand sanitiser, paracetamol, deodorant, and mints will keep you feeling fresh and ready for whatever the day throws at you. Seasonal items like a hat, gloves and suncream will keep you safe from the weather along with spare layers of clothing.
Speaking of weather, if your market is outdoors or only half covered prepare for the worst. Bring plastic covering for your products and heavy objects to weight them down. Even light rain can damage paper based goods.
The best purchase you can make if you do regular markets is a wheeled case or trolley. Even if you have a car you’ll need something to transport all your kit from the car to the venue. I like to keep my market day kit and current stock inside the wheeled case between markets so I never forget things, this means I can get an early night ready for those early starts. If you use public transport make sure the case is waterproof and can withstand a bit of wobbling too. Oh, and make sure you can carry and pull it. Stairs and steep curbs can be encountered in the most unexpected of places.
Having your float and takings in a money tin means either keeping it on your table or having to dive underneath repeatedly during the day. I’m seriously considering a money apron, hopefully a cool looking handmade one. The benefits of the money apron aren’t just limited to change, you can also use it to keep your notebook and pen in and your hands warm in Winter.
Treat your customers well and they will spread the word, chat, swap ideas and listen to their suggestions. If you can, offer samples of what you do, people love free stuff. Think of them as longer lasting, more memorable business cards. The same can be said for including little thank you’s with purchases, coupons for money off future buys are always well received.
Was this post helpful in putting together your market day kit? What are your market essentials? We’d love to hear your tips and recommendations for market day success. In the same way that I love seeing other people’s workspaces I’d love to see your market kit, take a photo and share it here. Here’s mine.
If you’re new to markets and craft fairs, the chances are you were surprised to learn that you need Public Liability Insurance (PLI) to take part in many of them. It might seem like a bit of a big commitment, specially if your handmade work is a hobby but once you have this insurance you can trade at any market in the country.
What is Public Liability Insurance?
Public and products liability insurance covers you against claims of injury that may have been caused by your being at the market. In short it protects you from the costs of accidental injury to the public. Pretty useful really. Not only does it protect you against liability for those accidents but it shows the market organisers that you are serious about your work, safe and trustworthy. Even craft fairs that don’t require this insurance will consider it a bonus if you have it.
Who needs PLI?
If you sell your work to the public then you will benefit from public liability insurance, this includes at markets, exhibitions, specialist fairs and conventions – though the amount of cover varies £5,000,000 tends to be the most common amount of cover required. Make & Mend Market events in the Grainger Market are a good example of this, our stallholders need to have public liability cover for up to £5,000,000.
How can I get it?
You can get public and products liability insurance from most known insurers. It’s worth checking with your existing insurer as they can sometimes offer very good deals. If you have any kind of business insurance you may already have public liability included, check with your insurer.
The Combined Market Traders Insurance Association offers affordable public and products liability for £57 per annum. It’s suitable for market traders of all kinds and is easy to apply for, just fill in the short form and send it off. They also offer employers liability cover, useful if you’re employing someone to help out behind your stall.
If you’re an individual artist then I would recommend membership with A-N, this membership includes public and products liability insurance and is only £38 per year. Their definition of artist includes but isn’t limited to traditional art, photography, sculpture, ceramics, textiles, jewellery, mixed media, interactive arts, crafts and even performance art. If you’re not sure this includes you then you can easily contact them, their staff are very friendly and happy to help with queries.
Update 19/07/2019: Another useful resource and public liability insurance provider for artists is the Artists’ Union England. Membership with the Artists’ Union England includes a lot of benefits along with their Public and Products Liability insurance including legal advice, free training and study opportunities, resources for pricing your time, mental health and plenty more. You also get the support of being part of a union plus they have regular meetings in the North East.
Questions or suggestions?
This post was originally written in 2013. It is updated regularly with recommendations and current prices for public and products liability insurance for artists, crafters and market traders. Most recent update 19/07/2019.
Get involved in the conversation and leave a comment below. What’s your experience of public and products liability? Have you had to claim? Is there such a thing as too much cover? Can you recommend a provider for our list?
Would you like to write for the Make & Mend Market blog? We’re looking for artists, crafters and makers to contribute demonstrations, tutorials and showcases of work to our blog. If you’ve got an idea, big or small, just get in touch. The more the merrier.
The Make & Mend Market hold regular handmade markets in the Grainger Market, Newcastle upon Tyne, why not get involved?